Sazbean

Software Development Management

Main navigation

You are here: Home / Archives for Strategy

Strategy

/

Will People Rate Businesses on Facebook?

FACEBOOK LIKE
FACEBOOK LIKE (Photo credit: owenwbrown)

Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages.  Obviously a star rating system isn’t a new innovation — it’s widely used on eCommerce sites.  Will people spend the time to rate businesses more than just a thumbs up (like)?  Or will this turn into another situation where businesses have to beg for ratings (or pay for them) in order to be seen as favorable? This sort of rating also seems to make more sense when you’re in the midst of doing business with a company, which rarely happens on Facebook.  What do you think?

Facebook is apparently testing displaying star ratings, out of a possible five in total, on Pages on the desktop version of its site, according to a reliable tip received by TechCrunch this morning. Screenshots and live testing show that Facebook has turned on the star rating display for at least a small subsection of users, providing information to network users that goes beyond the somewhat sentiment-deprived basic Like. — A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington

Enhanced by Zemanta

/

Understanding How Conversions Differ on Devices

Duct Tape Marketing had a great article today on understanding conversion rates for different types of devices:

iPhone Generation
iPhone Generation (Photo credit: xcode)

Digital Marketers use lots of metrics to evaluate the effectiveness of their efforts these days. Not only do we have to evaluate all the different options for social networks, ad display networks, and content creation, but Marketers should be increasingly aware of the types of device displaying their marketing efforts. Unless you have implemented a responsive website that displays the same no matter the device, chances are people are not having the same experience when they click your ad on a mobile device as those that click through on their PC. Let’s discuss some things you need to consider when planning and evaluating the effectiveness of your campaigns across devices. — Conversion Rates for Different Devices 101 by Calvin Sellers

I think it’s important to not only consider the different experiences that people have on different devices, but also their intensions. The type of information you look for on a laptop or tablet often widely varies from what you’re looking for on the phone while in the car.  Especially for businesses with a retail location (or restaurants), making sure that phone, hours, location (and menu) are front and center on any mobile experience can help improve conversions immensely.  And taking into account what people are trying to do in different situations with different devices will help you identify different conversion paths to improve.

Enhanced by Zemanta

/

F=MA for Content Acceleration

Ever wonder how to measure the effects of the type of content on how well it performs?  F=MA (force = mass x acceleration) may be a physics equation, but it also applies to content.

Newton's 1st Law of Motion - Dynamics

Smaller pieces of content have less “mass” and therefore it takes less effort to get them going.  This also makes sense from an intuitive point of view.  A tweet is much easier to share than a 2 hour video.  Which isn’t to say that the 2 hour video may not be important to your content strategy, but it may take a lot more effort for it to get the audience reach to return on the investment. Steve Kerho has more in his article over on Fast Company:

A four-minute video has significantly more mass than a 30-second video. An email with an embedded video, four articles, and eight links has more density than an email with two articles and three links. We can add various meta-data descriptors to boost SEO performance and sharpen content mapping. That’s not to say more “mass” or “density” makes for better-performing content. Content relevance is what determines success.

Performance attributes require an understanding of the number of exposures, shares, and other engagement measures. We can calculate the acceleration of a piece of content because of how we defined our descriptive attributes. Content-acceleration measurement provides unique insights into how quickly content spreads. To calculate content acceleration, apply this formula: Force = Mass x Acceleration. — HOW YOUR BRAND CAN CREATE, TRACK, AND LEARN TO LOVE BIG CONTENT by Steve Kerho

Enhanced by Zemanta