Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. Obviously a star rating system isn’t a new innovation — it’s widely used on eCommerce sites. Will people spend the time to rate businesses more than just a thumbs up (like)? Or will this turn into another situation where businesses have to beg for ratings (or pay for them) in order to be seen as favorable? This sort of rating also seems to make more sense when you’re in the midst of doing business with a company, which rarely happens on Facebook. What do you think?
Facebook is apparently testing displaying star ratings, out of a possible five in total, on Pages on the desktop version of its site, according to a reliable tip received by TechCrunch this morning. Screenshots and live testing show that Facebook has turned on the star rating display for at least a small subsection of users, providing information to network users that goes beyond the somewhat sentiment-deprived basic Like. — A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington
