Tweet chats, also called Twitter chats, are topic-focused conversations led by moderators and tracked using a designated hashtag. It’s a useful strategy for generating interest, gaining brand recognition and engaging your audience on Twitter.
The Value Of Tweet Chats
Too often Twitter becomes a broadcasting platform for brands rather than a tool for engagement. Because tweet chats involve a series of questions and answers, your Twitter feed becomes filled with valuable discussion rather than a series of broadcasted messages. This in itself is beneficial, but there are other benefits.
- Tweet Chats: A Step by Step Guide to Engaging Your Audience on Twitter by Angela Stringfellow
What’s the one thing that you should do on your blog every day (or at least regularly)?
“Create new content!”
Good answer! Without regular new content your blog isn’t really a blog is it?
Another Great Daily Exercise for Your Blog
But other than creating new content – what else should you be paying attention to every day?
I want to suggest a simple activity that I think can be almost as important as creating new content for your blog.
It’s still content related but it’s about paying some attention to OLD posts.
Lately, I’ve been paying as much attention to my archives as I have to writing new content. And it’s paying off driving more traffic to old posts, finding new readers and importantly, improving the quality of content on the blog as a whole.
- One Activity You Should Do on Your Blog Every Day by Darren Rowse
Unless you’ve been burying your head in the sand the past few years, you may have missed the news about mobile. The “mobile first” revolution has arrived. And it’s here to stay.
To boot, some 145 million people in the U.S. owned smartphones (a 60.8 percent mobile market penetration) during the three months ending in August, up 3 percent since May, according to the August 2013 comScore report. Translation: Nearly two out of every three Americans own a smartphone.
Now consider that email is the top activity on smartphones – ahead of browsing and even Facebook — and you have a huge opportunity to reach people with your email marketing messages via the devices they are using most often.
However, email marketing hasn’t totally caught up with the mobile revolution. The majority of emails are still not optimized for mobile viewing and interaction. Buttons are small. Subscribers are forced to enlarge the screen and move things around to see the email. It’s just clunky.
But there is hope. The future is now for mobile-friendly email marketing. Here are seven tips to ensure your next email campaign is optimized for a mobile device.
- 7 Tips to Make Your Email Marketing More Mobile-friendly by DJ Waldow
You carefully check your Halloween candy before you open it, right? Any sweets that look weird or suspicious get chucked in the trash. Well, the trash is also where marketing emails that are poorly designed, targeted and timed often end up.
But your company’s branded emails and e-newsletters don’t have to. Not if you treat the people who receive them — your potential customers — to relevant, carefully-curated messages that resonate with them and, better yet, pique their interest in your products and services.
Here are three freakish email marketing fails to avoid like tainted Halloween candy.
- 3 Scary Email Marketing Mistakes to Avoid by Kim Lachance Shandrow
Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.
Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace.
So how can your business maintain relevance and competitiveness within this new paradigm?
- 5 Crucial Mobile Advertising Tactics for Small Businesses by Danny Brown
Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. So, the next question is how to get their attention and to lead them to your service offering.
Saying “Don’t try to sell but try to help” at first might sound questionable, but actually this is how it works with online marketing. Online content is the first step in communication with a large number of potential customers. So, bring in some online interaction with your target audience.
- How Online Content Can Drive Your Business Growth by Cassie Roberson
Basically, there’s one hour per day in which most customers are most likely to click through your email—but that hour isn’t the same for everyone. And if your email arrives in the inbox outside of that hour, it’s going to get pushed to the bottom of the customer’s inbox, where its clickthrough potential drastically drops.
So what can a small business owner do? Harnessing your customer data is the answer. By drilling down to figure out which hour of the day each particular customer is most likely to open emails and most likely to click through them, you can ensure your message gets delivered to that particular customer at that particular time. This might seem like too much information to possibly wrap your head around, but today’s increasingly sophisticated email marketing tools can help, as can an email marketing partner who can advise and help you develop the best email marketing program for you.
- When’s the Best Time to Send Email Blasts? by Rieva Lesonsky
Of all marketing tools, your email list remains the most powerful and valuable. In terms of ROI, Facebook, Twitter, video and SEO can’t compare in getting customers to take action. Of course, if you don’t have a robust list, then it’s tough to capitalize.
An active email list of 25,000 or more is a valuable asset. It can help generate new revenue and maintain customer loyalty. But first you have to get people to sign on. Building and cultivating an email list requires focus, diligence and patience, but it’s not rocket science. You just have to get people to be fans of what you have to offer. [Here are] nine great ways to grow your list right away.
- 9 Ways to Seriously Grow Your Email List by Kevin Daum