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Strategy

Sarah Worsham / Dec 21, 2011

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

sazcastlogo250Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens.

Show notes. Here are the links we discussed in the podcast:

  • HootSuite
  • Bit.ly
  • Twitalyzer
  • SproutSocial
  • PeerIndex
  • CoTweet
  • Twitter Grader
  • Wildfire Analytics
  • Klout
  • 10 Twitter tools for better social networking (Webdesigner depot)

Subscribe to the Sazcast podcast:

  • Subscribe in iTunes
  • Subscribe to the feed

To see all the Sazcast episodes, click here.

If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday

Sarah Worsham / Nov 28, 2011

Sazcast Episode 34 – Mobile Websites with Dave Peckens

sazcastlogo250Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business.

Show notes. Here are the links we discussed in the podcast:

  • ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb)
  • Half of adult cell phone owners have apps on their phones (Pew Internet)
  • Internet Trends via Mary Meeker — October 2011
  • Why Mobile Social Media Matters – Statistics, Trends, Technologies
  • Google GoMo Helps Businesses Go Mobile (Mashable)
  • List of countries by number of mobile phones in use (wikipedia)
  • WPtouch Pro (mobile plugin for WordPress)
  • 11 Ways to Create a Mobile Friendly WordPress Site (wpbeginner)
  • 10 Mobile Plugins for WordPress (DailyBlogTips)
  • Lifehacker.com (good mobile site)
  • Wunderground (good mobile site)

Subscribe to the Sazcast podcast:

  • Subscribe in iTunes
  • Subscribe to the feed

To see all the Sazcast episodes, click here.

If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday

Sarah Worsham / Nov 14, 2011

Using SEO & Keyword Insights to Build Communities

I gave a talk on how to use the keyword and search engine insights for your website to build a community at FOLIO:SHOW 2011 earlier this month. The great thing about digital content is that we have so much data about how people are getting to it, sharing it and using it.  We can use this data to create content & products that our audience actually wants, leading to higher revenue streams.

Using SEO & Keyword Insights to Build Communities

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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