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Strategy

Guest Post / Sep 1, 2011

Best Ways to Market Locally: Facebook vs Foursquare vs Groupon

This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband, mobile phones, and the latest in internet provider news and information.

Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
[Read more…] about Best Ways to Market Locally: Facebook vs Foursquare vs Groupon

Sarah Worsham / Aug 23, 2011

Six Stages of Social Media Integration

Trying to get social media integrated into your business? Here are some of the processes and steps you can take from getting started with social media all the way to integrating social media within your normal business processes.

Six Stages of Social Media Integration

View more presentations from Gaurav Mishra

Sarah Worsham / Aug 16, 2011

Trends in Social Media Marketing – 2011

7 trends of how the social web and technology are changing marketing and business.

Trends in Social Media – 2011

View more presentations from Matt Heindl

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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