Software Development Management
Just like social media, itself, measuring social media is a relatively new discipline. While everything needs (and should) track back to business objectives and metrics, there are some interesting social media metrics which can give you leading indicators about what’s happening (or going to happen).
Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Here are some sources to check out:
[Read more…] about 15 Sources of New Content for Your Social Media Strategy
While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. However, how you communicate your marketing message, and how your audience expects you to participate are vastly different on social media than traditional media. The content you provide via social media and how you provide it can really make or break your social media strategy. [Read more…] about Content Can Make or Break a Social Media Strategy