Strategy

Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. While how you use social media is different than many other channels (because it’s networking and conversationally based), if you don’t follow basic marketing principles, your efforts may not be as effective as they could be — or they may not work at all. When a tactic isn’t working, people tend to blame the tactic, but sometimes (often), it’s in how the tactic is implemented. [Read more…] about Basic Marketing Principles Still Apply to Social Media

“Join us on Facebook and Twitter!” I always chuckle when I hear that at the end of a TV ad — as if people whose program you’re interrupting are going to take the time to pull out their phone or laptop and connect with you on a social network. The same is true of Twitter & Facebook (and other social network) icons in print ads. As a business, it’s your job to find and listen to your customers. Why do you expect your customers to do your work for you? [Read more…] about Use Social Media to do the Work for Your Customers