Looking to get more “likes” on your Facebook page? Want to give away a product through a contest? Planning on having people “vote” by using the like button? Facebook has guidelines about how you’re allowed to use the site for promotions. Before spending any resources on a promotion that may not be “legal”, it may be a good idea to take a look at what Facebook allows… [Read more…] about Following Facebook’s Rules for Promotions & Contests
Strategy
Avoiding Zero Value Efforts in Social Media
If efforts with social media are going to pay off for a business, they each need to contribute value to the bottom line. What value do 250,000 fans on Facebook give a business? While having that man fans may increase the business’ reach, what does that do for the company’s bottom line? How many of those fans are customers? Obviously it would be better for the company to have 250,000 customers on Facebook, so how should the company make sure that all efforts are contributing value to the company? [Read more…] about Avoiding Zero Value Efforts in Social Media
Making Sense of Social Content Marketing
As I’ve mentioned before, understanding the different ways people consume content is important for providing the right content in the right places, at the right times, and in ways that people want to use. Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company.
Mike Lewis's ESM Toledo Presentation
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Do you have a content strategy for your company? How do you tailor it to different audiences, locations, devices, etc.?