Software Development Management
Unless you were on vacation this week, you probably have heard that Apple announced a new update to the software that runs their mobile devices (iPhone, iPad). There are some pretty cool and intriguing changes for consumers, which create some new opportunities for marketers. Ben Gaddis takes us through the top 5 changes for marketers…
Notice I didn’t say unfairly. I said unequally. Unfairly isn’t nice (and isn’t good for business). Unequally is good for business. Why? Because at the end of the day some customers are more valuable to your company than others. This isn’t a new concept for either marketing or sales. Both segment customers all the time in order to know how to be the most effective in their jobs. But sometimes, as small business owners or entrepreneurs, we forget about these basic concepts and end up spending too much time with the wrong people. [Read more…] about Treat Your Customers Unequally
You may have already read Trust Agents
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