Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers. However, with multiple people, it may also be difficult to maintain a consistent branding with different voices and styles. Besides having brand guidelines, creating a social media persona can make it easier for those involved to understand how the company brand should sound and act online. [Read more…] about Creating a Social Media Persona to Maintain Brand Consistency
Strategy
6 Steps for Measuring Social Media
Jay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. I generally like the steps and agree with them.a I would add steps for figuring out your business goal or objectives and your strategy and tactics before you start using social. These will help you can figure out what you need to do to reach that goal and what measurements will help you stay on course (Jay mentions this, it’s just not a separate step, which I think it should be).
The 6 step process for measuring social media
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What do you think?
11 Ways to Improve Your Business Website
Yesterday we explored 7 reasons why business websites are still important. Once you’ve decided that your business website is a vital part of your online strategy, how do you improve it to make it work better for your business? Let’s take a look at ways you can improve your business website. Please feel free to add your own tips in the comments. [Read more…] about 11 Ways to Improve Your Business Website