Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights. Let’s take a closer look… [Read more…] about Review: Sprout Social for Social Media Management & Measurement
Strategy
9 Ways Social Media Marketing Can Help Sales
We’ve discussed why companies are missing the boat by not connecting sales and marketing, as well as methods for connecting marketing and sales, but how about ways that marketing, specifically social media marketing, can help sales? Here are some ideas, some of which apply to marketing in general, but are amplified by the power of the social web: [Read more…] about 9 Ways Social Media Marketing Can Help Sales
3 Methods for Connecting Marketing & Sales
Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing, Ben Slayter asked for some help with methods to integrate marketing and sales. What will work for your organization depends on a lot of issues, including personnel, politics, organizational structure, and executive management, just to name a few. Marketing and sales functions, while similar, still require quite different skills and knowledge (and talent), so the idea is to get marketing and sales to work together, not necessarily be the same people. Here are three general methods for connecting marketing and sales that may work for your organization: [Read more…] about 3 Methods for Connecting Marketing & Sales