When you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet. Both Alexa and Compete offer up a ranking of your site compared to all the other sites they know about. However, both Alexa and Compete come up with their rankings by extending the data they do have to make a hypothesis about how your site is actually doing (similar to how Nielson does tv ratings by getting reviews by a very small percentage of US households). For B2B and Niche sites, the information may be problematic if the audience polled by Alexa and Compete does not accurately reflect the niche or industry in question. [Read more…] about Use Alexa & Compete with Caution for B2B and Niche Sites
Strategy
Social Commerce – What is it, Who’s Doing it, How can You?
Another one of the buzzwords that gets thrown around quite a bit is “social commerce.” Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). Let’s take a look at what social commerce means with today’s tools and marketplace.
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Finding Marketing Technologists
The Rise of the Marketing Technologist content was presented by Jim Suchara and Dave Bachleda at the SIM Detroit meeting last night, which was attended by IT practitioners mostly at management or executive levels. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies. The question before organizations is who should be in charge of these new technologies? Should IT? Should Marketing? Both?
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