As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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Strategy
Content and Fair Use Online
Content curation is HUGE online. We all share links to articles, videos, pictures, etc. That’s really a big part of what social networking is — sharing information with those in your network. However, there’s a big difference between sharing links to content and republishing. Republishing is when you take an entire piece of content or a large chunk of it and republish it on your site or somewhere else. I don’t claim to be a lawyer and I’m not offering legal advice — ask your lawyer for that. But you do have to be aware of how you are allowed to use content online. Because it’s easier to get access to the content and share it, you need to be aware of your own rights and those of the creators of the content.
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Using Social Media to Understand Your Customers
On the flip side of yesterday’s post, Why Understanding Your Customers is Vital to Your Social Media Strategy, social media can also be an extremely powerful tool for understanding your customers. Before the wide-spread use of social media, companies would have to spend thousands of dollars on having market research, surveys, studies, etc. done so they could understand what their customers wanted and were willing to pay for. This pretty much left any type of customer or market research in the hands of large companies who could afford to pay for the information. With social media you’re able to gather much of this information directly by finding, listening and asking your customers online.
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