Starting and running your own business can be a daunting task. You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Visa recently created a network and website, The Visa Business Network, to help small business owners get the answers they need so they can get back to work. I was asked to take a look at the network and give some feedback (I have not received any compensation or guidelines/requirements for this feedback). The Visa Business Network does have some valuable information, and can be a valuable resource, provided it’s just one in a larger toolkit:
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Strategy
The “ME” in Social Media is not about You
While social media may give power into the hands of individuals so everyone is a publisher, businesses often forget that social media is not about them. The “ME” in social media refers to individual consumers, not to you personally. Social media allows every consumer to have a voice, to tell their story, to be heard. By respecting the “me” in social media to be individual consumers, companies are more likely to be a part of an engaged and interactive community.
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Should You Use Facebook for Your Business?
You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. While that may seem like a good case for being there, it’s certainly not the only thing you should consider. As popular as it is, Facebook may not make sense for every business. Here are some things to consider when deciding whether it makes sense for your business:
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