Most companies have a website these days and most of these websites are gawdawful ugly — or just are. They have some text about the company that no one reads because it sounds like it was written for a brochure — which it probably was and no one reads those either. But if you do have a plain old website with some brochure-like text, what does that say about your company? Many potential clients will get their first taste of what you do and who you are from your website.
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Strategy
Why Regularly Updated Content is so Important
You hear it all the time — regularly updated content is vital for your business. Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:
Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR
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Driving Sales Away with A Splash Page
While mostly a thing of the past, I still see companies who insist on having a splash page (a page, usually with a video or some sort of “welcome” message that visitors have to view before they get to your real site). To a business owner a splash page may seem like an opportunity to “sell” to your captured audience. But to many visitors it’s a reason to leave.. and fast.
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