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Tips for Improving Contact Form Conversion [Infographic]

Geometry
Geometry (Photo credit: _Hadock_)

The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel.  One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages.  Designing a contact form that is easy to fill out and still gets the information you need can be tricky.  This infographic from Marketing Ninja explores some key ways to improve your contact forms to increase conversions…

Infographic: Contact Forms for the Marketing Ninja (Minja) by Lisa Margetis

 

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eCommerce Customer-Centric Sites with Great Design

Men Shopping for Clothing Accessories
Men Shopping for Clothing Accessories (Photo credit: epSos.de)

When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design.  You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary.  Great marketing is all about what the customers want.  eConsultancy has some examples of great eCommerce sites along with commentary on what makes them so good…

I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.

I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from…. — Which ecommerce sites are getting it right? Here’s 21 of the best… by Graham Charlton

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Improperly Using Images Online Can Be Costly

Image representing Creative Commons as depicte...
Image via CrunchBase

If you find an image online that you like, it’s ok to use it on your website or in your advertising campaigns, right? Not unless you either have permission to use the image, or have purchased rights to use it — unless it has been clearly labeled as ok to use (either by being a creative commons image or otherwise).  Using someone else’s images online without proper permission can be costly — a free image can end up costing thousands of dollars in legal fees and fines.  Your website is responsible for any images that are on it — so even if a designer or employee puts up an image improperly, you will be held responsible.  And the tricky part is that only the original owner of the image can give you permission, so if you find a site of free images, be wary that they’re actually free.  Andy Sowards has some more good information about using images online…

If you think that you can use whatever photo or image you want from the Web, you’re wrong. The The Berne Convention declares new and original work created after April of 1989 has automatic copyright protection regardless of if its author. Don’t dive in just yet If you landed a big client and need plenty of captivating photos for your project. — Using Stock Photos? Know the Laws by Andy Sowards

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