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Social Media Hype for 2014

Social Media Outposts
Social Media Outposts (Photo credit: the tartanpodcast)

Everyone and their grandma is writing a post about the trends for social media in 2014… which is good, but I think we may be on the brink of something different.  Social media is definitely mainstream — that happened a couple of years ago.  But we’re starting to see more people become annoyed enough with sites like Facebook that try to control information that they’re seeking alternatives.  Facebook isn’t going away in 2014, but I think we’ll start to see other ways that people try to communicate with their friends.  Snapchat and Instagram are all the rage right now — but that just proves the point.  People will go where their friends go and to places that let them communicate the way they want.  Be on the lookout for new sites and technologies that let people communicate — that’s where the trends will take us in 2014.

Eric Tung over at Social Media Explorer has a great round up of more macro trends to watch for:

While some folks are still figuring out SoLoMo, Social Graph or Owned-Paid-Earned, these are the larger trends at play. Businesses and marketers need to understand how these trends affect users to be prepared for these major shifts in Social Media. — THE SIX BIGGEST TRENDS IN SOCIAL THAT WILL BLOW YOUR MIND by Eric Tung

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Instead of Homepage, Think Mobile App

Number 10 iPhone app launching soon
Number 10 iPhone app launching soon (Photo credit: Downing Street)

People are very attached to their smartphones — checking them periodically during the day, probably multitasking at times.  Smartphones are setup with applications as well as a mobile browser, but when you want to get an idea of what’s going on from your phone, it’s probably easier to turn to a mobile app instead of browsing the web.  Apps like Facebook, Twitter, Flipboard, Feedly, Google+, etc. let you quickly browse headlines to find articles of interest.  So what does this mean for the business owner?  Several things — having a website that’s viewable on a mobile device is very important, as is creating content regularly that will show up in such mobile apps.

Anyway, I see the first app you turn to in the morning as the new homepage. Some might argue it’s your entire homescreen of apps, but I don’t think that’s right. It’s the one service you care most about, no matter the reason, and want to load immediately upon hitting the web. The delivery device has changed, but the concept has not. — The First App You Open in The Morning by MG Siegler

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Creating a Continuously Improving Content Strategy

Writing journal
Writing journal (Photo credit: avrdreamer)

One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.  Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results.  Even with all the best data and tools available, certain assumptions have to be made as to what will spark an audience’s interest.  More often than not, marketers can be surprised by what gets the most engagement and response, especially if a company’s audience tends to be slightly eccentric in some way.  David Somerville over at eConsultancy put together a great post to help you understand how to create a content strategy that is continuously improving with a content cycle:

The Content Cycle is a simple process that can be adopted by any business, big or small, to help ensure that they are producing online content that reaches their digital objectives.

It’s vital that each of the phases are given equal attention, as they are all required to make the process work effectively.

Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business. — The Content Cycle: how to improve your campaign strategy by David Somerville

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