Software Development Management
There are lots of different ways to measure social media ROI (return on investment). Some are short term (increase in web traffic, mentions, leads, etc.), but many are longer term and thus much harder to measure. Whenever you measure anything, you want to be very clear about exactly what it is you’re measuring and what it means.
This video, Social Media ROI: Socialnomics is by Erik Qualman. He’ll give you some ideas of the longer term benefits of social media.
People like social media because it lets them speak and engage with other people (I know, obvious, right?). So it makes sense that people are more likely to interact with businesses who act like people — who have a bit of personality — who like to have fun. Sharpie, as in the pens, is doing just that, using their Sharpie blog as their main base of operations. Encouraging people to use their pens to make fun projects — or “random acts of self expression” — and share how they’re using Sharpie pens.
[Read more…] about Add a Little Fun into your Social Media Marketing
One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Your brand starts to actually take on all those attributes in your mission statement in the minds of your customers. But what if your brand is more than just your company? What if your brand stands for a whole new revolution? What then? Cree is doing just that with their LED revolution.
[Read more…] about Making Your Brand Stand for More than Just Your Company