HootSuite just released a new version of their social media application/dashboard/platform programmed in HTML5 for increased speed and performance. Additional features like 2 new themes, geo-search capability, support for Twitter’s retweet and Google Analytics improve the overall usefulness of the app for social media marketing, monitoring and conversations.
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Strategy
Using Google Analytics to Measure Social Media Success
I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. I covered what to measure, some measurement basics, what it means to measure success and what Google Analytics can tell you about success in your social media plan. My slides from the presentation are below. I’ll work on making a downloadable recording available soon. If you have any questions, please let me know!
Using Google Analytics to Measure Social Media Success
View more presentations from Sazbean Consulting.
If you want to learn more, a great book on the topic is Web Analytics: An Hour a Day
Is Measurement Always Necessary?
As a Web Strategist (and an engineer), I’m a bit of a numbers geek. I like to take a look at Google Analytics or FeedBurner or whatever statistics application to see how things are going. Measurement is an important part of any strategy. It’s imperative for knowing whether you’re on the right track. Picking the right metrics to measure can be tricky (you want to make sure what you’re measuring let’s you know whether you’re closer to your business goal and objectives). But is measurement always necessary?
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