Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. The hashtag, a number sign followed by a #word, #phrase, or #abbreviation, connects similar posts from different users all over the world and collects them in a single place. And it has really taken off on Instagram.
As a business, the Instagram hashtag can serve a variety of functions, from connecting with a local customer base to becoming a part of the Instagram community without seeming like just another business pushing advertisements. It’s an important tool, one that can really help you build your brand.
Place-specific hashtags, for instance, are incredibly useful. If you’re a business in, say, metro Detroit, adding a #Detroit tag to a post will connect your photo to all things Detroit. So users who browse through the Detroit hashtag will come across your photo, your business, and perhaps, eventually, a product. It can also let you see what else everyone in your community is posting about and allows you to follow desirable users in that community.
There are a lot of Instagram hashtags that are day-specific. Throwback Thursday posts, or #TBT, is a very popular hashtag where users post photos from years previous, often of themselves when they were children. It’s a great opportunity for a fun post with little to no risk of seeming spammy. There’s also #ootd, or outfit of the day, used by people to post photos of whatever it is they’re wearing, an especially useful hashtag for clothing and accessory stores.
Hashtags are also great for industry events. If you are at a conference or trade show, chances are that the event has created a hashtag for itself. While you’re out networking, take photos and use that hashtag. People will browse those hashtagged photos during and after the event, re-connecting with the people and businesses they met.
When the hashtag first took off on Twitter, few realized the power and influence it would one day wield. Today, that is especially true on Instagram. Hashtags can be fun, inclusive, and a great way to connect with your community, customers, and industry.