Happy New Year! Here are 6 resolutions that you can make to improve your Internet marketing in 2013. Best wishes for 2013!
1. Be More Consistent
Providing valuable content and information is key to any online marketing strategy. Amazing content helps increase your reputation as an expert in your field and connects you to potential customers who are interested in what you say. But posting sporadically can mean that people forget to visit you regularly as a resource. One of the hardest parts of any content strategy is actually producing the content. Set a goal for how often you can realistically post, and stick with it.
Social media is not a one-way communication method. Your customers and potential customers are sharing valuable insights into what they want right in front of you. You can learn a lot just by listening to these conversations to learn about concerns, problems and new ideas. Your customers may not be very vocal on the major social networks like Facebook, LinkedIn or Twitter, but there probably are niche networks where they are active. Look for discussion groups and networks on industry publications and associations, and just listen to the conversations for key insights.
3. Have Conversations
Unlike other communication channels, social media gives you the opportunity to have one-on-one conversations with customers, peers and industry experts. Relationships are built over time, by sharing ideas and thoughts. Use social media to connect with people you’ve met in person (or people you’d like to meet). Share and comment on what other’s are posting. Conversations can go a long way to building a lasting, productive relationship.
4. Connect the Dots
Marketing is still marketing and you’re in business to sell. At the end of the day, the job of online marketing is still to get the right message in front of the right people at the right time. Remember to use relevant offers and calls to action within your content to connect the dots. I’m not talking about spamming or throwing ads all over your content. But if 80-90% of your content is informative and valuable, 10-20% can be about your products and services. Too much advertising turns people off, but if you leave out what you’re selling and how to take the next step, you’re missing an opportunity to market to people who have shown interest in what you sell.
5. Think from Customer’s Viewpoint
Business owners tend to be excited about their businesses (if they aren’t, why be in businesss?). We get caught up in all the cool things, features, add-ons, and extras that we can provide for customers. But customers only care about what’s in it for them. Instead of lauding the features you can provide, put yourself in your customer’s shoes and think about what benefits and value those features provide. Take the next step and only talk about those benefits and value — it will go a long way to connecting what you do with what’s in it for them.
6. Measure What Matters
Measuring is always important to me. Reading Lee Odden’s post, Happy New Year! 11 Lessons Learned After 9 Years of Business Blogging, reminded me to add it to my own list. Measurement is at the heart of making marketing strategies that work. But, you have to measure what matters. Measurement tends to drive action. If you only measure how many Twitter followers you have, you’ll be influenced to try to increase that number. Don’t get caught up in meaningless numbers. Figure out what you’re trying to accomplish with your online marketing, and then find metrics which will help you guage how well you’re doing.
What about you? What are your Internet marketing resolutions for 2013?
Have you ever wanted to know which of your links are driving more traffic?
Seeing referral traffic from Facebook is great, but which wall post drove the traffic?
Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?
This article shows you how to take your social analytics strategy to the next level. - How to Use Google Analytics to Improve Your Social Media Marketing (Social Media Examiner)
Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients.
Many, if not the majority of Nestlé’s products contain ingredients from genetically modified foods. The Brazilian court ruled that the Swedish corporation be required to label anything containing more than one percent genetically modified ingredients as such. The ruling comes in the wake of Poland banning GMO corn and Peru banning GMOs entirely, further damaging the reputation of genetically modified foods.
The court ruling has spurred conversation all over Facebook and twitter, and has added even further to the debate over the safety of GMO food. The U.S. government has fallen behind in legislating GMOs, but, concerned citizens of California have put Proposition 37 on the ballot for the November election. [Read more...]
On August 13, 2012, Matt Fisher posted a blog on tumblr entitled “My Sister Paid Progressive Insurance to Defend Her Killer in Court” which almost immediately went viral and began a firestorm of negative discussion about the insurance company. Since his post, Progressive had to offer a rebuttal, the scandal became inspiration for several popular memes, and the discussion exploded on social media sites – eventually ending in Progressive feeling the heat and settling with the Fisher family. [Read more...]
Frequent flyers missed out on a great deal with Southwest Airlines on Friday August 3rd if they didn’t catch the news of their half-off fall flights deal on Twitter, Facebook or Mashable. To celebrate reaching the impressive number of 3 million fans on Facebook, Southwest offered 50% off certain fall flights for fans that booked on that Friday.
The Facebook promotional deal applied only to certain round-trip flights called “Wanna Get Away” flights for the dates September 5th, 11th, 18th, 25th, October 2nd, 31st, and November 6th. Facebook fans of Southwest needed to use the code “LUV2LIKE” with their bookings before midnight on that Friday at southwest.com. [Read more...]
Google+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best.
Given the platform’s lack of popularity, should you bother maintaining a Google+ presence for your small business? Absolutely.
Why? There are two reasons, says Jacob Smith, digital marketing specialist for Zumba Fitness.
- Should Your Small Business Be on Google+? by Alex Fitzpatrick
The 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams. The large worldwide audiences provide branding opportunities that can get people to buy more of your products. But becoming a sponsor for the London Olympics isn’t the best option for all since it costs 825 million Euros, that’s close to $1 billion American dollars. There are ways to still be involved with the commercial marketing the Olympics offers without having to pay the steep fee.