Created by: Online IT Degree
Jan
25
2012
How to Improve Social Networking for Your Business
Image via Wikipedia
Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not?
A lot of those pages are graveyards now. They haven’t been updated in months and almost nobody Likes them. They didn’t even get a very good response when they were active.
A lot of businesses gave up once they didn’t see a surge in new customers, but no form of advertising can do that for very little work. Everything worth anything takes time and effort, and companies forgot that because they expected social network profiles to provide instant rewards with little effort. Social network requires effort just like any other form of marketing outreach, so how can you improve your social network marketing campaign? [Read more...]
Dec
21
2011
Sazcast Episode 35 – Twitter Analytics with Dave Peckens
Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens.
Show notes. Here are the links we discussed in the podcast:
- HootSuite
- Bit.ly
- Twitalyzer
- SproutSocial
- PeerIndex
- CoTweet
- Twitter Grader
- Wildfire Analytics
- Klout
- 10 Twitter tools for better social networking (Webdesigner depot)
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If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday
Sep
22
2011
Interview with BSC Designer
BSC Designer, creator of Balanced Scorecard software, was kind enough to interview me about social media measurement. If you’re a regular reader here, you know measurement is very important to me — it helps you make the right decisions about your business and the strategies and tactics you use to reach your objectives. In this interview, we discuss some of the guidelines to choosing the right social media measurements, as well as how measuring social media (and digital tactics) compares to measuring other business processes.
Feel free to ask any questions in the comments.
Digital Marketing & Strategy
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