Social Media

One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products.  Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well.  Here’s a great example… [Read more…] about Good Example of Local Social Media Outreach & Engagement #socialtestdrive