Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue). While there are ways to directly measure certain campaigns (clicks on a specific link, visits to a landing page, etc.), how does social media activity affect sales? One way to take a look at the effects are by plotting social media activity (number of posts) and how it’s affecting the traffic to your website (or to a specific landing page) and the number of sales (another metric to look at would be number of mentions). [Read more…] about How Social Media Activity Affects Sales
Social Media
Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog. YouTube has recognized that their content is often used in news reports and is taking steps to make it easier for publishers to find quality content. Hopefully, they’ll also add the ability to segment on topic. [Read more…] about Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
Basic Marketing Principles Still Apply to Social Media
Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. While how you use social media is different than many other channels (because it’s networking and conversationally based), if you don’t follow basic marketing principles, your efforts may not be as effective as they could be — or they may not work at all. When a tactic isn’t working, people tend to blame the tactic, but sometimes (often), it’s in how the tactic is implemented. [Read more…] about Basic Marketing Principles Still Apply to Social Media