As I said yesterday, social media is NOT one size fits all, especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games. Having conversations and engaging with customers is one of the most difficult aspects of social media for many companies (who are used to just promoting and advertising). Engagement for B2B companies can be even more tricky, with layers of customers and little direct connection to end-customers. Here are examples of 2 B2B companies that are doing a great job of engaging with their audience (disclosure: both are clients, but are responsible for their own Facebook engagement). [Read more…] about 2 Examples of Great B2B Engagement on Facebook
Social Media
Social Media is NOT One-Size Fits All
Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG! While these social networks may work for a lot of businesses, they may not necessarily work for yours. There may also be better places online to spend your time. Spending a little time investigating and experimenting with alternative social networks may give you more bang for the buck. [Read more…] about Social Media is NOT One-Size Fits All
Jumpstarting Your Crowdsourcing with a Bounty
![[136/365] Prudence](http://farm6.static.flickr.com/5284/5354781759_b64bc6d051_m.jpg)
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? Maybe you need some sort of enticement (or a bounty) to get things kicked off… [Read more…] about Jumpstarting Your Crowdsourcing with a Bounty