We all want our target audience to consume the content we create — why else would we create it? People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Creating content that’s more than boilerplate how-to’s can be difficult. Duct Tape Marketing has some tips on how to create content that connects with your target audience…
Clients enjoy original content because they find it useful, informative, and entertaining. They should also feel that it is being written by people that understand them. Of course there are many facets to any individual, but, as English poet John Donne succinctly put it, “no man [or woman] is an island.” Look for the common bonds between a business and its clients that go beyond services rendered. Here the type of valuable relationships that benefit both parties are formed. — 3 Tips for Creating a Strong Connection between Audience and Content by Steve Giangola
