Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally. If we agree that networking is important, why then are we so hesitant to connect with these same people online? One of the best ways to have conversations online is to connect with people you’ve already met offline.
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Social Media
Blogging in a Vacuum
I had a meeting with a client yesterday who was getting very discouraged because he hadn’t yet received any comments on his blog. His discouragement meant that he wasn’t blogging as often as he should because he wasn’t seeing the value in it. Unfortunately, this sporadic blogging can lead to a downward spiral which will lead to a self-fulfilling failure. While blogging at first can feel like you’re talking to yourself, patience and dedication almost always pay off.
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Building Relationships by Commenting
Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Such comments can actually hurt you in the long run (plus most blogs and websites have do-not-follow rules for links in comments). Build successful relationships via comments with these tactics…
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