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Usability

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TL;DNR: Length and Formatting of Content Are Important

Old Typewriters @ Powell's Books
Old Typewriters @ Powell’s Books (Photo credit: sazbean)

tl;dnr: The length and formatting of your content matters.  People read differently online than in print (and mobile is even more different).

Ever click through a link and then find an article that was way too long and hard to read? If you’re like most people, you quickly left.  How people read content online is quite different than how they read in print.  And the circumstances around their information needs will also dictate how they read a page and how long you have to get your point across. [Read more…] about TL;DNR: Length and Formatting of Content Are Important

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Website Improvements to Boost ROI

Money - Black and White Money

Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.

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Using Social Media to Understand Your Customers

nellie mckay:identity theftOn the flip side of yesterday’s post, Why Understanding Your Customers is Vital to Your Social Media Strategy, social media can also be an extremely powerful tool for understanding your customers. Before the wide-spread use of social media, companies would have to spend thousands of dollars on having market research, surveys, studies, etc. done so they could understand what their customers wanted and were willing to pay for. This pretty much left any type of customer or market research in the hands of large companies who could afford to pay for the information. With social media you’re able to gather much of this information directly by finding, listening and asking your customers online.
[Read more…] about Using Social Media to Understand Your Customers