Usability

Sarah Worsham / Jun 9, 2010

Want a Sale? Make the Next Step Obvious

You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave.

Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
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Sarah Worsham / Apr 9, 2010

Are You Standing in the Way of Your Customers?

You’re in business to sell something. You have some sort of action you’d like customers to take while on your website. Are you making that action and how to take it clear? Or are you setting up roadblocks that make the process frustrating which leads to lost business?
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Sarah Worsham / Mar 26, 2010

Balancing Good Design with Needed Functionality

When designing a website or online service, companies often have a whole slew of great ideas for functionality. When is enough enough? Can a simple design suffice? How do you make choices about what features to incorporate?

Even the simplest of interfaces, Twitter, has begun to add more complexity with new retweet features, lists, trending topics, and more. Aesthetically, “good design” means design that is appealing to the eye, and is easily navigated visually. With this idea, it is important that complex interfaces are well designed so that the users who prefer simplicity do not feel overwhelmed. – Finding the Balance of Design and Functionality (ReadWriteStart)

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