The first time visitors come to a site they usually spend less than 5 seconds figuring out if they’re in the right place. Right place being, of course, where they can get whatever information it is that they’re looking for. During those 5 seconds you need to communicate what your site is about, what information you have to offer, and how they’ll be able to navigate the site, so it touches on design, usability, content and marketing…
What do visitors see during those 5 seconds? Try The 5 Second Glimpse Test:
[Read more…] about What Your Website Visitors Initially See – The 5 Second Glimpse Test
There’s nothing new about taglines. They’ve been used in different types of media for quite some time as a way to summarize the entire company/product/organization in a short bit of space/time. On a website, the tagline is usually a short bit of a text near the logo to describe what that site is. They’re the first glimpse into exactly what it is you do. If the tagline isn’t clear, visitors will have to spend more time figuring that out (which they may not). Often visitors enter your site somewhere other than the homepage and the tagline may be the only real description on the page where they do enter.
Most of us who are practitioners of website usability know that a good deal of good design, and good usability, is just applying some common sense. Steve Krug’s book,