Google has been pushing everything on the web to be faster, faster. Is this all for the greater good? Or does Google have a more self-serving intention?
Google’s need for speed boils down to one very simple thing: money. It realized long ago that every millisecond improvement in pageload times on its search engine resulted in more searches, and thus more search ads served and clicked on. The opposite is also true. Google once did a study
showing that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent searches. Multiply that across the billions of searches done on Google and it starts to add up to real money, perhaps tens of millions of dollars per quarter. – Google’s Need For Speed Is About Making You Search More (TechCrunch)
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Just about every client meeting I have includes the question, “what problem are you trying to solve or what benefit are you offering to your customers?” A lot of the products and services that are for sale do solve a problem or provide a benefit for the consumer, but is that obvious from the marketing material?