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Sarah Worsham / Jan 12, 2011

Why Understanding Your Customers is Vital to Your Social Media Strategy

happy birthday, baby mantis (hello, cruel world)Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers. Why? Because understanding your customers is vital to the success of any marketing strategy, online or off. Who your customers are, what they care about, what their needs are all dictate how you should be using social media in order to engage and have conversations. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. Understanding your customers will help you be more effective in your social media strategy and increase engagement with the right people.
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Sarah Worsham / Feb 22, 2010

7 Basic Twitter Statistics

You’ve got a Twitter account and you’re tweeting and retweeting like a maniac.  How can you measure how well you’re doing?  Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure.  Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
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Sarah Worsham / Feb 19, 2010

Review: Twitalyzer for Twitter statistics

Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard.  Other sites which provide Twitter statistics usually focus on followers (and follower growth), updates and followees.  While it may be nice to see the growth of your following in a graph, it’s much more useful to know how engaged your audience is and how influential you are.  Twitalyzer gives you a snapshot based on the past 7 days of activity, with trending information available for the last 14, 30, 60, and 90 days (and all time). Best of all, it’s free (at least for now).
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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