In our series of posts we’ve gone through the basics of setting up your 2010 Internet Strategy. From starting with a business goal, to understanding where you need to be online, with some basics of measurement, we’ve given you the building blocks to make 2010 a year your business can grow online. What does the strategy look like from 10,000 feet? Let’s take a closer look…
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Your 2010 Internet Strategy – Listening Posts
Your home base and outposts are where you’re spending most of your time and effort online, but there may be other places that you need to spend a bit of time just so you know what’s going on. I call these places listening posts. They help round out your Internet strategy by providing you with information and intelligence (think like an spy!).
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Your 2010 Internet Strategy – Measurement
Measurement is vital to the success of any strategy, Internet or otherwise. You need to know whether or not your tactics are working towards helping you reach your goal and the only way to do that is to periodically measure what you’re doing. If tactics aren’t working, measurement can both help you identify them and figure out how to improve them.
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