In our series of posts we’ve gone through the basics of setting up your 2010 Internet Strategy. From starting with a business goal, to understanding where you need to be online, with some basics of measurement, we’ve given you the building blocks to make 2010 a year your business can grow online. What does the strategy look like from 10,000 feet? Let’s take a closer look…
Sources of Sales Online
We’re all in business to make money. Identifying ways you can get sales online is important to understanding how you can use online tools to help your business.
These are some possible ways to get sales on your website. For each of these sources, you can market in many different ways – traditional display ads, email marketing, social media, networking, etc. The idea, is just to understand where your most efficient and best sales come from so you can concentrate on improving those sources.
Home Base as a Hub
Identifying your home base online is important so you know where to direct customers from other points online. You’ll also want to identify outposts where you also spend time, and listening posts for keeping track of what’s going on. Your hub may look something like this when it’s done:
Once you’ve figured out where you’re getting your best sales from, and where you should be spending time (outposts), you’ll be able to start tracking how many sales are coming from those places. The point of any strategy is to reach a goal – so always keep your business goal in mind.
Hopefully you’ve found these posts helpful. We’ll continue to dive into Internet strategy topics throughout the year.