Software Development Management
Time for the annual “looking ahead” post. From last year’s post, here were my predictions for 2009:
[Read more…] about Predictions for 2010 & Scorecard for 2009
It’s nothing new. Some marketing person has the brilliant idea to run a viral marketing campaign that then causes negative publicity because it was clearly a bad idea (for example: micheal jordan hoax and burger king shower-girl). Was the original intention to deceive or just cause a stir? Who knows? Did the marketing turn out the way the company’s had hoped? Marketing for hype often goes wrong and leaves a bad taste in everyone’s mouth.
This is a guest post by Michelle Strassburg, head of Sales and Marketing at Wood and Beyond.
The most important online marketing goal for any small business is to build its channel of organic web traffic. Organic web traffic relates to users finding your business when searching online through the natural search results. So why is it so important you ask? There are many reasons why higher search engine ranking matters, none more important than the fact that it’s free web traffic and users who found your site through the natural search results are more likely to buy a product or order a service. Before we dig deeper into the specifics of how to improve your organic ranking, know this: Unfortunately there are no shortcuts and the process of optimizing your site is a long process which along the way will work at times and won’t at other times.
[Read more…] about 5 search engine optimization tips For small businesses