LinkedIn may be great as a glorified resume, but it’s lagged behind other social networks in terms of socializing. Yes, they have groups and Questions & Answers, but those really are discussion boards, where conversations happen in the public, and it’s hard to keep track of specific connections. Recently, LinkedIn borrowed a page from Facebook and added the ability to follow people so you can keep track of what they’re saying across different groups. While still a far cry from the socialization available on Facebook, it’s a good step forward.
Business
You Work Hard to Provide a Service – What Happens When It Goes Down?
You’ve worked really hard to provide a service that people depend on – they use it every day for a key personal or business task. They’ve built some sort of value on your service so now you’re part of their value chain. One day you have some sort of technical problems and your service goes down for a few hours. All those people who depend on your service are out in the cold. They’ve built something using your service, so now they’re putting their own customers out in the cold too. What happens?
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Review: Sency for Real-Time Search
As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand. Sency provides a window into the real time web and what is being said.