Software Development Management
I run across a lot of business people who feel like they’re competing with the entire world. They’re scared of the big companies and any little mom & pop store that shows up that might be somehow related to what they do. You may feel similarly – like the whole world is out to get you… but are you actually competing with all these companies?
[Read more…] about Figuring Out Who You're Actually Competing With
Last night I was a bar/brewery for a pr/social media meetup. I love this bar. It has free wireless, good food, great beer and no smoking. It’s a bit of a haul from where I live, but I still make it a point to meet people there, tell people about it, and give them as much business as I can. I am an enthusiastic customer.
[Read more…] about A Missed Opportunity to Connect with an Enthusiastic Customer = PRFAIL
So many of us are so busy running our businesses that we forget exactly who we are – what our company stands for and what we provide to our customers. This can lead to some huge business problems, such as branding and reputation problems, as well as not understanding where to spend money to reach our actual customers. Taking a few minutes to think about who you are – in terms of what your customer thinks, can really help you target the right audience with the correct message, saving you both time and money in the process.