Blogging over at Insights Group today about building a quality audience instead of getting caught up in quantity…
With the buzz around social media, it’s easy to get caught up in the popularity race for more fans, followers, hits, traffic, whatever. While a larger audience may be more beneficial for getting your message out, what if none of the people in that audience are a prospective customer? – Quality not Quantity – Sarah Worsham – Insights Group
Read the full article at Insights Group ->
(photo by Grey Eminence @ Flickr CC)
Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers. When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company. Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies.
Many businesses, especially restaurants and coffee shops, have free wireless these days. However, many have really crappy free wireless (it’s slow or it cuts out, etc.) and that is costing them business.