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Business

Sarah Worsham / Aug 14, 2009

Quality not Quantity

contestGrayEminence Blogging over at Insights Group today about building a quality audience instead of getting caught up in quantity…

With the buzz around social media, it’s easy to get caught up in the popularity race for more fans, followers, hits, traffic, whatever.  While a larger audience may be more beneficial for getting your message out, what if none of the people in that audience are a prospective customer? – Quality not Quantity – Sarah Worsham – Insights Group

Read the full article at Insights Group ->

(photo by Grey Eminence @ Flickr CC)

Sarah Worsham / Aug 13, 2009

Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm

bigpicture-bookcoverMost marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers.  When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company.  Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies.  Marketing Management: The Big Picture (Amazon affiliate link) fills the need for a book anyone can use to create an effective marketing strategy.

[Read more…] about Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm

Sarah Worsham / Aug 12, 2009

Why Your Crappy Free Wireless is Costing You Business

angryJanTikMany businesses, especially restaurants and coffee shops, have free wireless these days.  However, many have really crappy free wireless (it’s slow or it cuts out, etc.) and that is costing them business.

Do it Well or Don’t Do it

If you’re going to have free wireless, you probably advertise it.  It’s an enticement to come to your shop.  It’s a reason why people have meetings or work there.  If your free wireless isn’t that good, they’re not going to return when they want somewhere to meet or work and that’s lost business.

[Read more…] about Why Your Crappy Free Wireless is Costing You Business

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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