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Sarah Worsham / Oct 22, 2010

Building Relationships by Commenting

Best Friends Are HuggableCommenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect.  Such comments can actually hurt you in the long run (plus most blogs and websites have do-not-follow rules for links in comments). Build successful relationships via comments with these tactics…
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Sarah Worsham / Oct 19, 2010

Klout Adds Facebook to Influence Measurement

Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
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Sarah Worsham / Oct 18, 2010

13 Twitter Tips for Increasing Engagement

The BirdsA major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you…
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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