How to brand yourself is a question vital to any business. Branding drives marketing, product development and everything customer-facing. As a small business, branding takes on more personal meaning — should you brand your business as your name (personal brand) or as a business name? It’s a big decision since it really can affect the future growth of your company. But it’s also not a clear cut decision since there are advantages and disadvantages either way.
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Business
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
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The Most Effective Time to Tweet
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Tweets included links to articles by others, my own blog posts, a few promotions and retweets. I took out a couple of retweets that had huge click numbers since I had retweeted a very influential person and clicks were most likely due to their influence. I tweet about a fairly wide range of topics, but the results are interesting….
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