Mar
31
2009

Twitter Tip – Automate Sending Articles to Twitter from Google Reader

automatejurvetsonI used to mark articles in delicous to be automatically sent to my Twitter feed via Twitterfeed.  Now, I am able to mark articles from anywhere with my iPhone and have them sent automatically to my Twitter feed using Google Reader.  This method requires both a Google account on Google reader, and an account on Twitterfeed (both are free).

  1. In Google Reader, in the upper right, click on Settings
  2. Click on the Folders and Tags tab.
  3. Click on the checkbox next to “Your shared items”
  4. Go up to the box that says “change sharing…” and select Public.
  5. Click on View public page (it’ll be empty right now).
  6. Now go back to the feed in Google Reader.  At the bottom of any post you want to share, click “share”.
  7. If you refresh the public page, you’ll see your items show up.
  8. On the right side of the public page, you’ll see an item that says Atom feed.  Click on it (it’ll probably show a bunch of code stuff.)  This is the feed to the items you want to share.  Copy the URL at the top of the window
  9. Goto twitterfeed.com and sign up for their free service.
  10. Login to the service. Click “my feeds”
  11. Click “Create new feed”
  12. Enter the username and password for your twitter account (you can then test to see if it’s working)
  13. Paste the URL of the Google Reader public page where it says “RSS feed URL”
  14. Feel free to mess with the other options, but they should be fine if you want to leave them, so click “Create”.

Twitterfeed will automatically check what you’ve marked as “Share” in Google Reader every hour (or whatever you set as the frequency) and then send it to your twitter feed for you.

(photo by jurvetson @ Flickr CC)

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Mar
05
2009

Twitter Tip – Automate Tweets with Twitterfeed

twitterfeedThe point of Twitter is to have a conversation, but it also nice to send out useful information to your followers – perhaps links of interest or a link when you post to your blog. Twitterfeed allows you to use RSS feeds to automatically send links to your Twitter account.  Just add the RSS feed from your blog to Twitterfeed and you will automatically tweet the blog title with a link whenever you add a new post.

Once you have an account you can add any RSS feed and tell Twitterfeed how often you want it to post items from your feed (every 30m, every hour, etc) and how many items to post (1-5).  Twitterfeed will only post new items, so don’t worry about posting redundant content.  Once you add a feed it may take a few minutes for Twitterfeed to pick it up.

Twitterfeed can also be used to post directly to identi.ca and custom laconica installations. Using Twitterfeed in conjunction with Ping.fm or HelloTxt you can also post to any sites those services support.

Here at Sazbean, we use Twitterfeed to automatically tweet our blog posts and links we add to delicious.

If you use Twitterfeed, we’d love to hear how in the comments.

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Jan
21
2009

eNewsletter Benefits

envelopetimmorganBy offering timely information of value, an email newsletter can be a great way to connect with your customers and business contacts to create an ongoing relationship.  Content is important to your Internet business strategy and eNewsletters give you another type of media to circulate your message.  Here are some of the other benefits of an eNewsletter:

  • Keep customers and business partners informed of new products and services.
  • Direct contact with people interested in your business.
  • Opportunity to build reputation and brand loyalty.
  • Ability to track customer interest via opens and clicks.
  • Reduces marketing efforts – can offer promotions directly to customers.
  • Collect customer research via surveys and responses.
  • Cost effective marketing and communication with a targeted audience.
  • Can schedule regular communications with customers – for anniversaries, birthdays, etc.
  • Offer information to help purchase decisions.
  • Followup on potential leads.
  • Reduce support costs via continuing product and service information.
  • Continue relationship with customers.

(photo by Tim Morgan @ Flickr CC)

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Jan
16
2009

Are your FAQs Questions your Customers Actually Ask Frequently?

question-bastWhen was the last time you went to a website looking for some information about a product or service?  Did they have a FAQ (Frequently Asked Questions)?  Was the information you were looking for actually there?  A lot of times FAQs are only marketing driven – trying to cover any doubts a customer may have about purchasing a product.  But there is a real opportunity to provide useful information for your customers by providing answers to questions they actually ask frequently.

Obviously listening to your customers is one way to find out what types of questions they may have – and the best way -  support and sales people often are a good source within your company.  Another source of information is the search functionality on your website (if you have one).  What searches are people performing on your website?  Those may be the types of questions that are worthwhile to provide answers for (and make easy to find).

If you don’t have search on your website, or don’t have a good way to tell what people are searching for (both I would recommend remedying), take a look at the searches (keywords) that people use to come to your site from outside search engines.  This is information that the search engines feel you are good at answering, so it may be a good idea to make sure your answers are well rounded and provide all the information your customers (or potential customers) need.

The best source of FAQs really should be your customers.  Provide contact forms and periodically poll your customers (both in-person and online), to make sure you really do have all their frequently asked questions answered. By providing FAQs that your customers actually need, you’ll provide more support information for current customers and more purchasing information for potential customers.

(photo by -bast- @ Flickr CC)

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Dec
16
2008

8 Places to Syndicate Your Business Content

broadcastsoundman1024Now that you understand RSS, you can use it to syndicate your content to other places on the Internet.  Part of your content strategy should be syndicating or publishing your content in multiple places online.  The more places you can use the same piece of content, the more return you’ll get for your effort. Here are some places to consider:

  1. Twitter – Using Twitterfeed you can automatically tweet the title and a link to any of your content (website, blog, delicious) that has a RSS feed.
  2. LinkedIn – LinkedIn has added the ability to add blog and twitter content (both of which have RSS feeds) right to your LinkedIn profile.
  3. FaceBook – There is a Twitter application that will send your tweets right to your Facebook page (as status updates) and with Notes you can have any RSS feeds show up as well.  If you create a page for your business, you can have your content show up there as well.
  4. BlogCatalog – A social network to connect with other bloggers, use your rss feeds to syndicate content from twitter, your blog, delicious, etc.
  5. MyBlogLog – Another social network to connect with other bloggers.
  6. FriendFeed – An easy way for your friends and connections to see all of your content from various sources in one place.
  7. Plaxo – A Business social network, you can syndicate content from your blog, twitter, etc. using your RSS feeds.
  8. Your Social Networks – Many social networks will allow you to add a feed to your content.  If not, consider copying and pasting your content to show up on your social networks.

The more places your content is, the higher chance you’ll be able to provide some useful information to a potential customer.  Keep in mind that your content needs to be useful to others – not just marketing or PR.

(photo by soundman1024 @ Flickr CC)

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Dec
15
2008

RSS – Syndicate Your Content

syndicationcogdogblogRSS, or Really Simple Syndication, is a way to automatically syndicate your content in ways that other people can easily read or aggregate it.  RSS is formatted in XML which allows your feed to be published once but viewed by many different programs.  If you have a blog on WordPress or Blogger (and others) or use Twitter, then you already have RSS feeds.  If you subscribe to blogs using Google Reader or iGoogle, you are subscribing to the RSS feeds from these blogs.

RSS is largely invisible to most people.  As I mentioned above, you may already be using RSS feeds without being aware of them.  However, just knowing you have RSS feeds with various content services means you can easily use these feeds to syndicate your content to wider audiences (which we’ll discuss in the next post).  To see if a webpage has an RSS feed, you can look for links which say “subscribe to this blog” or “subscribe to this website”.  Sometimes the feeds will also just say “RSS” or have a icon that looks like this: A website may have a feed, but it may not be obvious – try subscribing to the website using Google Reader or iGoogle – both will try to find the feed for you.

(photo by cogdogblog @ Flickr CC)

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Dec
12
2008

An Example Content Strategy for Business

chessmarshallflickmanHaving a content strategy is important for businesses because it provides a plan for using their website and the Internet to reach business goals.  Most businesses will have goals around increasing sales, improving customer loyalty and brand reputation, and decreasing customer support costs.  These can all be accomplished online and on your company’s website and having a good content strategy will help.  First step is to consider the questions from yesterday’s post.  Once you’re ready to proceed, here’s an example how you might implement a content strategy:

Write a blog

Blogs are a great way to easily post content.  Your blog content should be information that is useful and interesting to your customers.  Set up a regular posting schedule (at least once per week is ideal) and encourage participation from your readers.

Microblog

Twitter is an easy way to post thoughts throughout the day and to connect with others in your industry and related industry.  Twitter still may have small acceptance in certain industries, but it is growing rapidly and it certainly can’t hurt to start now.  Keep in mind that Twitters should be mostly about giving useful information and linking to other sites, not about broadcasting press releases.

Share helpful links

Join a social bookmarking site such as Delicious and use it to bookmark pages that are interesting to your customers. Using your RSS feed from Delicious you can have these links automatically show up on your blog and on Twitter (check out Twitterfeed).

Record Video

Since most Internet users are on fast Internet connections these days, they like seeing video (even watching their favorite tv shows and movies online).  Video is a great way to put a face to your business and can be helpful for demonstrating helpful techniques to your customers.  Videos can be posted to your blog and/or website and shared via various video sharing sites.

Get Social

Find social networks in your industry, set up a profile, and have helpful conversations with people there.  Many social networks will also allow you to post content from outside using RSS so you may be able to have your blog, twitter, and link content appear on the social network automatically.  Remember not to just broadcast information about your business – connect with people and be helpful.

(photo by Marshall Flickman @ Flickr CC)

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Dec
11
2008

Content is King – So What's Your Content Strategy?

kingmark_cogginsYou’ve heard it before – content is king.  Well without regularly updated useful content your business website will stagnate.  It’s the end of the year and a good time to reflect on how you’re using your website and the Internet to further your business goals.  Take a few minutes to think about how you can use content to help your customers and further your goals.  The good news is that content strategy can be cheap (in dollars) to implement and can provide excellent returns on investment (helping you reach your goals).  Here are some questions to consider in your content strategy:

  • What goals are you trying to reach with your content?
  • How will you measure your progress towards those goals?
  • What content should you provide?
  • How often will you post new content?
  • What types of content will you post (text, audio, video, images)?
  • How will you use your content and get your message out to your customers?
  • How will you connect with your customers and have rewarding, useful conversations?

In the next few posts I’ll give you an example of a content strategy that can work for any business and how to measure progress towards your business goals.

(photo by Mark Coggins @ Flickr CC)

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Nov
11
2008

Why Every Business Should Have a Content Management System (CMS)

cmsdandelucaYou may not be aware of whether you have a content management system (CMS) for your website.  However, if you have a system that allows you to change and add content to your website without coding in HTML or some other language (php, asp, etc.), then you probably do. I think having a CMS is key to making your website work for your business goals and here’s why:

Ease of updating content

Having great content that is updated regularly is key to attracting visitors to your site and getting repeat visits.  A good CMS will give you the ability to regularly update your content without having to have a developer hand code everything for you.

Multiple types of content

Sometimes it makes more sense to create a video to show how a product works than just having a written article.  You should be able to easily add different types of content to your website with a CMS, enhancing the customer experience.

Ability to publish to multiple channels at once

Most readers still come directly to your website, but others will read your content through an RSS feed, or on an aggregator site.  Having a CMS which supports XML (RSS) feeds will make it much easier for your content to get out into the wild and give your customers the option to read it however they want.

New features

If you choose a CMS with a good development cycle, you’ll be able to implement new features and ideas as they hit the market.  While a website doesn’t need to be cutting edge, it’s a good idea to keep up with features that most visitors expect.

Accessibility

While it isn’t dependent on a CMS, most CMS’ include good accessibility practices which allow your content to be visible to people on a wide variety of devices (mobile, text readers, etc.).  This will become even more important in the near future as the mobile market continues to grow.

Portability

A CMS usually stores all your content in a database so even if you move to another CMS it should be possible to migrate your content.  Many CMS’ have the ability to export your data in a way that can be imported elsewhere as well.  Having a site in HTML or some other language is also portable, but a CMS separates your content (important!) from the design and functionality of the site, making it much easier to switch to something else.

Focus development on differentiators

Having a CMS lets your developers focus on features that may differentiate you from your competition.  This helps put expenses into projects which are more easy to measure return on investment (ROI).

Let experts work in their expertise

Designers, programmers and consultants can still be very valuable to your business, but now they can focus on what they do best – making great, usable designs and functions to help you attain your business goals.

Support

A CMS is a product that comes along with its own support system.  If you have a custom-coded website and it breaks, you have to spend time and money getting it fixed, instead of running your business.

Summary

Even with a CMS there is a time for custom-coded features, but a CMS will give you the ability to spend effort on those features that will make a difference to your business instead of re-inventing the wheel.  One caveat – if your website is a product or service, you’ll obviously want to spend time developing that product.  But even then, you should still have some way to create and edit content on your site, and that still means a CMS of some kind.

(photo by dandeluca @ Flickr CC)

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Nov
05
2008

11 Tips for Getting Readers for Your Business Blog

readerpedrosimoes7You’ve set up a blog for your business and started writing.  Now, how do you get readers?

  1. Content, Content and more Content – Did I mention content?  The only way to attract and keep readers is with great content.
  2. Share – You started a business because you have some specialized expertise.  Share that expertise with your readers.  They will respect your efforts and look to you for advise.
  3. Consistency – Readers need to know that there’s a reason to check back from time to time.  Choose a posting schedule and try to stick with it.  Ideally, you should be posting at least once a week.
  4. Stay on Target – While straying off the path occasionally is ok, readers generally expect you to post on a certain subject matter (whatever your expertise is).  You may want to keep a personal blog for other posts (remember you’re representing your business).
  5. Listen & Respond – Encourage readers to interact with you through comments and email.  Listen to what they say and respond intelligently.  Your blog should be a place to have a conversation with your customers.
  6. Be Helpful – Related to #5, anywhere you see a question you can answer, answer it.  Help people out with problems and concerns, not just on your blog, but anywhere you see people post their issues.  If it’s something you can write about on your blog, you’ll also help out others who may have the same problem.
  7. Market – Add links to your blog on your website, your business card, your brochures, your email signature, and anywhere else you can.  You’ll need to let customers know that you have a blog.
  8. Be Social – Join social networks and socialize with the members.  Most social networks will also allow you to link to your website and blog.  Some will even automatically import posts from your RSS feed.
  9. Blogosphere – Read other industry blogs and comment on their posts.  Link to posts you think your readers would be interested on.  Write opinions about posts on your own blog.
  10. Keywords & SEO – Don’t go overboard trying to get keywords into your posts, but do take good SEO practices into account.  Knowing the keywords you want to target can help you incorporate them into your posts.
  11. Patience – It takes time to grow a readership on a blog.  It can take over a year to get a decent following, so don’t expect your blog to take off right away.  It takes a regular commitment to great content and a lot of patience.

Do you have a business blog?  What tips can you share for getting readers?

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(photo by pedrosimoes7 @ Flickr CC)

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