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Sarah Worsham / Oct 26, 2010

Blogging in a Vacuum

Empty Theatre (almost)I had a meeting with a client yesterday who was getting very discouraged because he hadn’t yet received any comments on his blog. His discouragement meant that he wasn’t blogging as often as he should because he wasn’t seeing the value in it. Unfortunately, this sporadic blogging can lead to a downward spiral which will lead to a self-fulfilling failure. While blogging at first can feel like you’re talking to yourself, patience and dedication almost always pay off.
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Sarah Worsham / Oct 25, 2010

14 Basic Blog Measurements

Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not).  Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics.
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Sarah Worsham / Aug 19, 2010

My Favorite WordPress Plugins

Train Roundhouse - ToolsI’ve been using WordPress for several years now — I’m a big fan.  It makes it really easy to run a blog (or website) and it keeps getting better.  One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site.  Here are some of my favorite WordPress plugins… (for now).
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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