SEO (search engine optimization) is very important tactic for any website. After all, most people use a search engine to find what they’re looking for online. However, there is such a thing as taking SEO too far and forgetting that it’s people, not computers who actually read your website and then make a purchase decision. The right amount of SEO will follow best practices and help search engines more effectively index and catalog your site without making the text (or site) unreadable by people.
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content strategy
Your 2010 Internet Strategy – Content Strategies
A lot of businesses are using social media. And producing content. But when you take a closer look at their content (and to a lesser extend, their interactions), it’s all really thinly veiled marketing. While people may or may not mind being marketed to, it’s usually not what they consider useful information. If you really want your content to work for you, you need to take a closer look at exactly what you’re saying and how.
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Ask Sazbean – How do I make it easier for readers to share my blog posts?
Reader Sandi asked about how she can make it easier for readers to share posts on her blog (Thanks for the question, Sandi!) She noticed that I have a “Share this Article” link on all my posts and asked about how to add that to her own blog. The “Share this Article” link is added via a plugin for WordPress.
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