It’s April 1st – April Fools Day. If you work in an office, keep an eye out for pranks. And if you browse the web, you’ll need to take everything with a huge grain of salt today. Many tech businesses (notably Google) jump right into the April Fools fun with sometimes subtle jokes across their online properties. While all in good fun, is having a sense of humor also good for business?
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customer service
The Best Use of Social Media? Building Relationships
People don’t buy from companies. They buy from people. Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network. Even online people may purchase from a company once without a human interaction, but it’s probably the person-to-person contact somewhere along the line that brings them back. People make a company what it is.
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You Work Hard to Provide a Service – What Happens When It Goes Down?
You’ve worked really hard to provide a service that people depend on – they use it every day for a key personal or business task. They’ve built some sort of value on your service so now you’re part of their value chain. One day you have some sort of technical problems and your service goes down for a few hours. All those people who depend on your service are out in the cold. They’ve built something using your service, so now they’re putting their own customers out in the cold too. What happens?
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