As businesses, our goal is to provide something of value to our customers in return for payment (usually in cash). We’re very thankful and appreciative of our customers for purchasing from us – because we get to keep providing products and services. We take our income and in turn spend it on products and services from other businesses and so the economy works (for the most part). While we’re all in business to make money (and hopefully do something you’re passionate about), what we hope for is that we’re providing something that our customers value and are thankful for.
customer service
Going Beyond Thankful to Appreciation
It may be a matter of semantics but to me being thankful is mostly an internal process whereas being appreciative involves letting those you’re thankful for know. Doing well in business is largely an equation made up of lots of little things (including some luck), but letting people know you’re thankful for their support goes a long way.
Say What You Mean and Mean What You Say
If you’re going to make some sort of guarantee or have a marketing message, it’s very important that you say what you mean (and vice versa). When consumers go out of their way to pick your brand based on your message, you want to make sure that they get what they think they’re getting. If a customer thinks you mean one thing, and finds out it isn’t so, they won’t just be confused, they’ll be a little peeved – which can undo all the effort you’ve spent marketing the message in the first place.