My article on Facebook for eCommerce sites – Selling (and Socializing) on Facebook – is up over at Practical eCommerce. I hope you find it interesting and useful.
But the real power is in what Facebook inherently offers – the ability to socialize and communicate directly with your customers Once customers become a fan, or join your group, you can send them messages, updates and news. Most importantly, you can see exactly who they are and can reach out to them to gather information about why they like your products and what can be improved. – Selling (and Socializing) on Facebook – Practical eCommerce
You can see the other articles I’ve written for Practical eCommerce here.