If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
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Jul
20
2010
Google Basic Keyword Research Tools for Your Site
Keywords. SEO. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: [Read more...]
Jul
12
2010
Social Media Insights from a Newbie
As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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Jun
14
2010
Getting Started with Social Media for Your Business
You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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Apr
29
2010
It’s Official: Facebook is more evil than Google
There’s been a lot of hype about the recent set of privacy changes by Facebook. And usually I don’t necessarily have a problem with privacy changes as long as they’re done in a way that allows choice and protects individuals. But these latest changes by Facebook really are just plain evil. Even if you opt out according to the instructions, your information is still being shared out without your permission. This lack of any control and the fact that your network can do things that infringe upon your personal privacy (and you can’t stop them) makes Facebook more evil than Google in my book.
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Apr
05
2010
5 Quick Ways to Monitor What’s Being Said About You
As we’re all aware, the power of social media is the ability to have conversations. Half of a conversation is listening. And you need to be a good listener to have good conversations. Monitoring what’s being said about you on social media will help you have better conversations. Here are some easy ways to monitor what’s being said about you: [Read more...]
Mar
25
2010
Google gets a little Creepy in Quest for Ad Performance
Consumers don’t always buy something the minute they show interest in it. They may search for information, ask for recommendations, and browse around the web before making their decision to purchase. This is not that different either online or offline. It takes quite a few touchpoints with each customer before they actually buy from you. Since you’re not likely to buy something the first time you see an ad, Google is increasing the chances that you’ll click through on an ad by having those ads follow you around the web… which is a bit creepy.
If someone sees an ad on one site, Google can now show the same ad or a follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of sites in the Google Content Network, chances are Google will see them again. The program has been in beta since March, but it is now being rolled out to all AdWords customers. – Google Ads Will Now Follow You Across The Web (TechCrunch)
Mar
23
2010
Google has a Self-Centered Need for Speed
Google has been pushing everything on the web to be faster, faster. Is this all for the greater good? Or does Google have a more self-serving intention?
Google’s need for speed boils down to one very simple thing: money. It realized long ago that every millisecond improvement in pageload times on its search engine resulted in more searches, and thus more search ads served and clicked on. The opposite is also true. Google once did a study
showing that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent searches. Multiply that across the billions of searches done on Google and it starts to add up to real money, perhaps tens of millions of dollars per quarter. – Google’s Need For Speed Is About Making You Search More (TechCrunch)
Mar
22
2010
Facebook sends more Traffic to News Sites than Google News
All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:
Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. - Facebook Visitors Come Back Again and Again (HitWise)
Feb
17
2010
1 Quick Way to Reach Google’s Front Page
This is a guest post by Vincent Roman, friendly web developer & programmer at VincentRoman.com.
If someone told you that you could get great placement in Google, really quickly, with no expenditure, would you beleive them? To hazard a guess, probably not, but then I don’t blame you, however, the reality is yes! “How so?” I hear you ask. Well the answer is simple: Google Local Business Center.
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