Having a good content strategy is a vital key to any successful social media strategy. You may be connecting with the right people in the right places with the right message, but if you don’t have content they’re interested in, you’ll eventually fail (at least in engagement). No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
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How Much Does Each New Customer Cost?
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per acquisition is a valuable statistic for understanding whether you’re actually getting something for all the money spent in advertising.
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14 Basic Blog Measurements
Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not). Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics.
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