• Skip to content
  • Skip to primary sidebar

Sazbean

Software Development Management

Main navigation

  • Home
  • About
You are here: Home / Archives for influence

influence

Sarah Worsham / Oct 19, 2010

Klout Adds Facebook to Influence Measurement

Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
[Read more…] about Klout Adds Facebook to Influence Measurement

Sarah Worsham / Jun 28, 2010

Review: Klout for Measuring Twitter Influence

Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network.  Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t).  Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
[Read more…] about Review: Klout for Measuring Twitter Influence

Sarah Worsham / Mar 23, 2010

More Twitter Followers Isn’t Necessarily Better

We’ve all seen those Twitter accounts – they’re following 24,506 people and have 24,302 followers.  They’re in a mad rush to get as many followers as possible by following so many people every day and removing those that don’t follow them back.  Having more followers isn’t necessarily a good thing, and the results of a new research project has the data to show it:

To reach this conclusion, the researchers examined the Twitter accounts of over 54 million active users, out of some 80 million accounts crawled by their servers. They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. The conclusion? Those with the largest number of followers may be “popular” Twitterers, but that’s not necessarily related to their influence. High follower counts don’t always mean someone is being retweeted or mentioned in any meaningful ways. – The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter (ReadWriteWeb)

[Read more…] about More Twitter Followers Isn’t Necessarily Better

Next Page »

Primary Sidebar

About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

Copyright © 2008 - 2025 Sazbean • All rights reserved.