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influencer marketing

Sarah Worsham / Dec 9, 2010

Identifying 7 of the Most Important People in Your Social Network [updated]

me on delicious network explorerThe whole point of using social media is to build relationships with the right people. In your social network there are probably people who help you out in different ways. Recognizing these people and how they are helping you can help you expand these relationships for the benefit of everyone. Here are 6 of the most important people in your social network, and how they can help:
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Sarah Worsham / May 5, 2010

Cultivating Relationships with the Influencers in Your Network

Influencers are people in your network who are really interested in what you do.  They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you reach.  Influencers are important both offline and online for expanding your potential business opportunities.
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Sarah Worsham / Feb 19, 2010

Review: Twitalyzer for Twitter statistics

Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard.  Other sites which provide Twitter statistics usually focus on followers (and follower growth), updates and followees.  While it may be nice to see the growth of your following in a graph, it’s much more useful to know how engaged your audience is and how influential you are.  Twitalyzer gives you a snapshot based on the past 7 days of activity, with trending information available for the last 14, 30, 60, and 90 days (and all time). Best of all, it’s free (at least for now).
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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