Hits are really a reference for how many files are being downloaded from the web server. In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website. These days one web page is made up of many different files. Each file downloaded is considered one hit. How many files (hits) per page can vary greatly. So it doesn’t make sense to use hits for measuring traffic any more (unless you want to know how much you’re using your web server).
[Read more…] about Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?
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