I wrote a post yesterday at Insights Group about giving a face to your company. Customers no longer want to just purchase a product from your company. They want to know something about you. They want your company to have a face and a personality.
People are more likely to do business with a company if they have some sort of connection. Be it a referral or emotional attachment or just some type of experience that puts a face behind a company. – The Faceless Company – Sarah Worsham – Insights Group
Does your company have a face? What kind of face does your company have?