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Sarah Worsham / Sep 17, 2010

Twitter Measurement Tools

Yellow-rumped Warbler (Audubon's) Dendroica coronata bird in Morro Bay, CAIt’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Take a look to see if any of these can help you measure success in your social media strategy:
[Read more…] about Twitter Measurement Tools

Sarah Worsham / Sep 8, 2010

Social Media in an Hour a Day

rows and rows of cowboy hats..You’re busy.  You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day.  Here’s how…
[Read more…] about Social Media in an Hour a Day

Sarah Worsham / Sep 2, 2010

8 Ways to Increase Social Media Interaction

Interaction Design Summer School 2007 - IstanbulIf you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Unfortunately there isn’t a magic wand that can make you instantly Internet popular, but here are some tips for improving your interaction and getting on the right path.
[Read more…] about 8 Ways to Increase Social Media Interaction

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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